Pdf marketing management project on coca cola mian. Marketing mix of spectra 1 a project report on marketing mix in shukla industries submitted in partial fulfilment for the degree of bachelors of business administration 202015 affiliated to jammu university, submitted to submitted by mr. Companies like hindustan lever, colgate palmolive, britannia and even multinational companies mncs like pepsi, coca cola, l. The notion of marketing mix refers to a balance of marketing methods needed to sell products and services. This paper considers a real application of project selection for the marketing. The study and practice of marketing have broadened considerably, from an emphasis on marketing as a functional management issue, to a wider focus on the strategic role of marketing in overall. Other products may also need to figure in the marketing mix. Effectively summing up the 4 pillars of the business cycle, mccarthys marketing mix has since become one of the most enduring and widely accepted frameworks in business. Conclusion the concept of the marketing mix and four ps have been strongly dominant paradigms marketing stage for many companies. Project report on marketing mix on pepsi free download as word doc.
Mba projects available here will be useful as reference for final year projects. Projects listed here consists of project reports,ppt, pdf,seminar topics for free download. Price is the only marketing mix variable which leads to profits, the others are. In 1953, neil borden mentioned it in his presidential address to the american marketing association ama in general terms, marketing mix is a variety of different factors that can influence a consumers decision. Onememberofyourgrouppromotionmanagerwilldevelopapromotionplanfor. The marketing mix is a business instrument used in marketing and by marketers. The marketing mix, as part of the marketing strategy, is the set of controllable, tactical marketing tools that a company uses to produce a desired response from. Project report on marketing mix linkedin slideshare. The concept of marketing mix was introduced over 60 years ago. The marketing mix is often crucial when deciding a product or brands offer, and is often connect with the four ps. An analysis of marketing strategies of an integrated. The american marketing association describes a brand as.
As of 2020, there are several marketing strategies like productservice innovation, marketing investment, customer experience etc. Sold across more than 200 countries, pepsi is a wellrecognized and highly popular brand. Marketing managers must realize its usefulness in the marketing of goods and services. This is to ensure that all essential factors in the business are utilized for the benefit of the company as well as to point out and eliminate any unnecessary practices that could bring negative results. Smartdraw includes marketing mix templates you can customize and insert into office. Marketing mix created 4 years ago updated 4 years ago by jagruti shah 0 comments, 1159 views the marketing mix is a business tool used in marketing and by marketers. Rural marketing has become the latest mantra of most corporate. The globalization of business and the growing recognition of the importance of customer retention, interaction and networking in. This video contain some important notes about marketing and this is very unique as no one think of making project on chocolates so this will be vry helpful for 12th students plz like n. Abstract this project work was to investigate the impact of marketing mix in the accomplishment of organizational objectives. Project work is an application oriented academic activity and aims to sharpen your theoretical and quantitative skills through their application in the light of theoretical knowledge gained while pursuing the various courses like ignou mba marketing project. Mccarthy, provides a framework for marketing decisionmaking. The original marketing mix, or 4 ps, as originally proposed by marketer and academic jerome e. The plan is based on the theory that has been presented in the theoretical.
Marketing mix is a byproduct of customer oriented marketing approach. We upload projects and presentations for reference purposes only. Learn about the marketing mix and the 4ps framework and craft a killer marketing strategy. Mba project report on marketing strategies of adidas, mba. Marketing mix of berger paints analyses the brandcompany which covers 4ps product, price, place, promotion and explains the berger paints marketing strategy. Moreover, the author puts a major concentration on the marketing mix, the set of tactical marketing tools to establish a strong positioning of the case company in the market. Project work on marketing mix submitted by shreya munjal b. It has a large portfolio of products of which 22 are.
The marketing mix comprises of four decisions which should be considered before launching a product. Rivalled only by coca cola, pepsi has grown to become a leading soda brand loved by the young generation. Mba project report on marketing strategies of adidas with brand image and marketing mix of adidas. This project report throws light on the reasons behind customers decision of. Conclusion the concept of the marketing mix and four ps. Gap analysis of services offered in retail banking. Price is a market instrument and an index of the economic and social reality lefter, et al. This report analyses the marketing mix strategies of miu miu and asos, focusing on a similar product from each brand. Pdf 4 ps of marketing mix a project report submitted by. Parminder kaur department of commerce atma ram sanatan dharma college university of delhi delhi110021 project w ork. Promotion decision must be integrated and coordinated with the rest of the marketing mix, particularly productbrand decisions, so that it may effectively support an entire marketing mix strategy. Place in the marketing mix is defined as the place where a brands products will be sold or promoted to attract the most customers, and how these products reach the customers, whether it be through a middleman, such as a retail. A capstone project submitted to southern utah university. Marketing mix of 4ps for competitive advantage meera singh1 1 computer department h.
Constant monitoring it is vital to keep an eye on changing trends and requirements, within the company as well as in the market to ensure that the elements in marketing. Pdf the paper aims to investigate the influencing of marketing mix mm elements product, price, place or distribution, and promotion on. Considerthefollowinggraphicorganizertobetterunderstandtarget marketing. Marketing mix of spectra 1 a project report on marketing mix in shukla industries submitted in partial fulfilment for the degree of. They plan for it by following an idea called the marketing. Indias largest online mba management project download for students and professionals. The looks of the honda cars is stunning or in other words we can say that it.
Initially positioned as a family store, it finally veered towards becoming a fashion store with an. Here is a pdf version of 4 ps of marketing presentation. Kfc strategies marketing project report discusses about critical analysis of segmentation, sustainable relationship between the customer and the business, stimulating innovation, how kfc utilizes segmentation theory and the 4ps marketing strategy of kfc. Extended marketing mix contains additional three ps consisting of people, process and physical evidence.
Create marketing mix like this template called marketing mix 4ps in minutes with smartdraw. Shaukat hussain akashdeep faculty of management bba part 3rd. It is an important exercise a business report to conduct a periodic evaluation conducted to analyze how everything goes. Coming to the frame work of rural marketing, rural marketing broadly. Marketing mix consists of four core elements product, price, place and promotion that are jointly known as four ps. The marketing mix is a fluid and flexible concept and the focus on any one variable may be increased or decreased given unique marketing conditions and customer requirements.
The marketing mix of honda motors discusses the 4p of honda motors and how the company has become such a big brand through proper use of product marketing mix. We sternly advise all students not to copy any content provided in the projects and presentations and abide with all content laws. Marketing mix of knorr analyses the brandcompany which covers 4ps product, price, place, promotion and explains the knorr marketing strategy. The global beverage giant is the maker of some of the most loved soda brands of the world. Pdf 4 ps of marketing mix a project report submitted. Project report on marketing mix on pepsi pepsi co marketing. This is the comprehensive report that contains the components of marketing plan of nike inc. The original 4 ps of the marketing mix withstand the test of time. We also strongly recommend to recheck all facts and figures mentioned in projects in order to get updated knowledge of relevant topics. Understanding the marketing mix concept 4ps cleverism. Market analysis and sales development of amul milk.
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